In response to the Yellow Vests, Emmanuel Macron will resign Monday at the 13-Hours on TF1
Thunderclap – If there is an article to share on your Facebook page it’s this one!
Unfortunately, that’s not what you think. In fact, this article has nothing to do with the resignation of Emmanuel Macron
However, now that you are here, you can help prove recent research on social media sharing behavior especially since there is a large population of social media users who do not read the things they share.
Well, it’s not a new phenomenon.
In fact, last year, the NPR shared an article titled “Why not read more about America? “.
Of course, the April joke was that there was no article to read. It was an empty link. However, that did not stop many people from leaving an opinion on an article they had not read. Specially for you:
Computer scientists at Columbia University and the French National Institute have recently been studying this phenomenon.
By studying the use of a dataset of more than 2.8 million online news articles shared via Twitter, they found that up to 59% of shared links were never clicked by those who share the article.
These results certainly seem to suggest that social media users are much more likely to share something than to click the link on it and read it. Special for you:
“People are more willing to share an article than to read it,” said study co-author Arnaud Legout in a statement to the Washington Post. “This is a typical example of the consumption of modern information.
People form an opinion based on a summary or a summary of abstracts, without making the effort to go further “
In the words of a participant in the study: “I try to share information that will strengthen the image that I would like to present on me: thoughtful, reasoned, kind, interested and passionate about certain things. “
It also raises the question of whether online media is just a huge echo chamber where we all have pages and points of view that reinforce our own beliefs.
In other words, people are not interested in information for the sake of information.
Even social media site algorithms mean that individuals or pages, which you tend to click on, are most often articles or points of view that you agree with.
This will more often turn on your new interactions. Cognitive dissonance is often reflected in the fact that we are less exposed to points of view other than ours.
As an online media user, you are probably quite aware of this.
Take a look at any comments on social media pages, including those on our Facebook page.
It’s particularly noticeable that people often repeat comments at the top or question something that is pretty explicitly in the article, but not the title.
So, if you are one of the lucky few who managed to click and read this article, we congratulate you! Although we apologize for the misleading title.
In the meantime, have fun sharing the article and see who manages to lead a discussion on Emmanuel Macron’s resignation without ever reading.